Business Economy

Orient Electric bets on IoT for growth

Orient Electric is betting on Internet of Things (IoT)- enabled cooling solutions to grow its market share in air coolers business, said a senior official. “Coolers’ industry is a heavily crowded market space. We have started creating disruptions to gain market share not only by challenging the organised sector, but also the unorganised segment,” said Saurabh Baishakhia, senior VP and business head, appliances, Orient Electric.


Leave a Reply

Your email address will not be published. Required fields are marked *