Brad Pitt or Jennifer Aniston? Viral ‘Gradient’ app tells you who your celebrity lookalike is

First it was FaceApp; now Gradient.

Photo-apps have a way of quickly going viral — and the success of FaceApp that launched earlier this year prompting users to upload selfies and witness re-imagined, older versions of themselves — has now led to Grandiet quickly becoming a user-favourite.

The app was initally endorsed by none other than viral queen herself Kim Kardashian, which led it to climbing up the app charts. Other members of the Kardashian family and social media influencers quickly climbed aboard to post about it as well, and soon, users across the world were downloading it, sending it to number one on the Apple and Google Play stores.

So what does it actually do?

The app has other features, but the ‘look-alike’ function lets you upload a selfie, and then compares the picture to photos of celebrities to find your doppelgänger. Different photos may yield different doppelgängers though — ranging from Hollywood A-listers like Bradley Cooper to underground K-pop stars. It has been created by the company Ticket to the Moon Inc, about which no details can really be found online.

The AI-powered app then arranges a set of images (which show your face morphed into the celebrity’s) which can then be shared as a collage on Twitter, Instagram, etc.

Talk show host Jimmy Kimmel even tried Gradient and was morphed into Matt Damon.. something he found amusing.

However, there is a caveat to using the app, that has more than eight million downloads and is rising everyday: it offers an initial three day ‘free trial’, which if users forget to cancel, becomes an expensive subscription that renews automatically.

Several users on social media are enraged about the $19.99 that was deducted from their accounts without notice, once the three days were up. There is also speculation — just like in the case of the controversial FacApp — that giving the application access to the mobile gallery of photos is unsafe.


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