How mystery-activity community Motojojo works

Pack your own snacks — preferably home made. But make sure you have enough to share with about 40 other people.

If you are running out of ideas on where to take your Tinder date, and bored with the packed club scene, check out Motojojo. An experiential platform, it aims to curate unique indoor and outdoor experiences.

Motojojo was founded by Mumbai-based Sunny Awasthi and Brian Earnest (Brian moved away from Motojojo to pursue a full-time career in music) in September 2017 during one of their travel adventures while discussing how music and travel went together. Both felt the need to bring more people together to share these experiences.

Journey so far

  • Motojojo has crossed over 200 gatherings with their presence in 16 cities
  • Plans are on to reach out in more than 51 cities in the next 12 months, including tier-3 cities

“Motojojo literally means ‘to know the unknown’. We are a community of musicians, poets, storytellers, artists, travellers and happy people. We create and bring people’s intimate and unique experiences of live arts and travelling by combining their love for music and culture in locations around the country. In simple words, Motojojo is all about people,” explains poet and storyteller Alick Bailey, who manages Motojojo in Hyderabad.

These gatherings provide like-minded people an opportunity to meet on a neutral ground, in an attempt to revive the baithak culture with music and art performances. To their credit they have had a Sufi performance by Bhubin, a self-styled Sufi singer. Then there was a show by Suraj Mani, a critically acclaimed rock musician from Bengaluru. In the storytelling session, the story that left everyone stunned was ‘my tinder love story.’

“There are a lot of events listed out on various websites every week. The key is to stand out. Our first event was held in Mumbai at a commercial place. It was more of an experiential and experimental meeting,” says Nidhi Shah, the foreperson of Motojojo.

How mystery-activity community Motojojo works

Apart from a meeting ground, Motojojo also provides independent artistes a platform to showcase their work.

“The current independent scene in the country involves cut-throat competition where very few artists can make it big. When we bring a group of people, we also try to change the existing perception the country holds about art,” explains Nidhi. “Art, overall, isn’t seen as a viable career option yet. We’re trying to change that. It is said that people make friends by ‘breaking bread together’. At Motojojo Community Gatherings, everyone brings their own dabbas and share it! They talk, they eat, they laugh and become friends. Picture it — 40 different people, 40 mouth-watering dishes,” adds Alick.

Alick adds, “Our events are in three categories — poets, musicians and storytellers in one category and the most popular, a second is the ghumakdi kalakar or travelling artiste and the third is curated kitchen gathering. Our musicians and poets need to be able to be engage the audience. As for travel storytellers, we curate those whose experiences changed the course of their lives. It is a dynamic processand one answer cannot really summarise it.”


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