Luxe living| Luxury brand management

Those looking for a career in luxury brand management need good communication, presentation and interpersonal skills. With India now home to several international luxury fashion, lifestyle and technology labels, luxury brand management is an emerging new-age career.

Selling an idea Managing luxury brands requires an understanding of the strategies of premium segments. Those interested could take up a master’s programme at the SP Jain School of Global Management, Mumbai. Operated jointly by the SP Jain School of Global Management and MIP Politecnico Di Milano, Italy, the programme is a combination of luxury goods and services business management and general management, including operations and strategy. Luxury is an ever-developing industry and there is a shortage of intellectual resources. The course develops leaders, entrepreneurs and management professionals, says Shoyeb Hussain Cyclewala, director, SP Jain School of Global Management.

Image-building Apart from an introduction to the luxury sector, aspirants study luxury management in emerging markets, business negotiation, merchandising, design and innovation management and digital marketing. Graduates can take up a variety of job roles across industries as retail heads, brand managers, trade marketing, brand liaison and in business intelligence.

Remuneration `7 lakh per annum (for freshers) and `17 lakh per annum for those with work experience


Leave a Reply

Your email address will not be published. Required fields are marked *