India Today Group new age channels NewsTak and The Lallantop emerged winners at the StreamCon Asia Awards 2019. StreamCon Asia award recognises and rewards the creative efforts of Asia’s most popular content and new face of digital video.
The Lallantop and NewsTak both bagged two awards each in different categories at StreamCon Asia Awards 2019. Lallantop won a Gold and a Silver in the category of ‘Emerging Content Creator of the Year’ and ‘Video Content Creator of the Year – News’ at the StreamCon Asia Awards 2019. NewsTak bagged two Bronze in the ‘Video Content Creator of the Year- News’ and the ‘Emerging Content Creator of the Year’.
“Our brand keeps innovating with our format and style of presenting the news. We realise that to be able to connect with the Next Gen, the content needs to be altered. Ergo, we strategised to engage users through videos that are short, quick and crisp,” Vivek Malhotra, chief marketing officer of India Today Group said.
“The recent recognition and awards are very encouraging. It is a testimony to the content that our brands offer. I’m elated that the concept has been well received by our users,” Malhotra said.
NewsTak, which offers interesting news content in the format of short viral videos, was earlier ranked as third best channel among YouTube new age channels, the first in the industry to achieve this milestone within 18 months of its launch.
In 2018, NewsTak garnered 693.51 million video views on YouTube and 707.40 million video views on Facebook. Ever since its inception, the channel has garnered a voluminous 693.5 million views on YouTube (Source: Vidooly).
Lallantop also enjoys a strong fan-base and is positioned at No. 3 among new age regional news channels on YouTube. It’s website has garnered 719.06 million video views on YouTube and 766.9 million on Facebook in 2018. It has strong subscriber base of 6.2 million on YouTube and 4.4 million followers on Facebook.