India Today’s So Sorry series examines this theory innovatively – its blockbuster politoons can now be seen playing gully cricket in a video game.
A perfect fusion of fun and entertainment ahead of general elections and the Cricket World Cup, So Sorry Gully Cricket was launched Thursday (March 14) at a FICCI FRAMES event in Mumbai by Indian cricketing legend Sunil Gavaskar alongside Sam Balsara, Founder Chairman of Madison Worldwide and Shashi Sinha, Chief Executive Officer of IPG Mediabrands.
The avant-garde app uses animated cartoon videos in a game set in trademark Indian gullies, or streets, something that every Indian has experienced while growing up and playing cricket.
So Sorry Gully Cricket is jazzed up with artwork that every Indian would relate to.
A visual delight, the cutting-edge game is enriched with fun elements, such as a milkman and a ‘machhiwali’, or a fish vendor, typically seen in Mumbai.
So Sorry Gully Cricket comprises 85 matches and follows the rule-relaxed form of gully cricket, under-arm bowling and one bounce catch-outs permitted.
“We, at the India Today Group, are really excited to announce the launch of the new app So Sorry Gully Cricket at FRAMES in presence of distinguished audience. So Sorry Gully Cricket is a unique game indeed,” said Kalli Purie, Vice-Chairperson of the India Today Group.
“As a responsible media house, we intend to portray life and politics in a way that is more interactive, real and interesting. Moreover, we share additional responsibilities at this time, when India is heading for parliamentary elections. We constantly endeavour to be more aligned to our viewers’ needs through innovative use of technology and creativity,” she said.
In his comments, Gavaskar recalled the gully cricket he played. But when asked to pick his man for the Lok Sabha elections, he chose to duck the bouncer.
“I haven’t seen the palm of Narendra Modi or Rahul Gandhi. If I had I would have been able to tell you. So may the best man win,” he said. “I haven’t checked Virat Kohli’s palm either but I do hope that India win the World Cup,” he said.
The state-of-the-art app has three modes. The short-format has five overs, Maha Sangram offers 15 cups to win and Gullion Ka Raja requires the players to grab 15 matches in order to be crowned Gully Cricket Champion.
“It can’t get bigger than politics and cricket, especially with the World Cup and elections round the corner. It’s a brilliant idea. And now with gaming catching on, I am sure it will become extremely popular,” ad guru Balsara observed.
Alok Kejriwal, founder and CEO of Games2win India Private Limited, described the app as an excellent product for Indian consumers.
“Cricket is potentially a religion. We had a perfect ingredient in So Sorry characters and the fusion of the two will work for sure,” said Kejriwal, whose company devised the app. “You will recognise all the characters and sounds. It’s a treat to the ears as well.”